THE
FEATURES OF DEALJOY PLATFORM
The Dealjoy platform
will include product and category-specific deals for our members to benefit
from. These deals will be available on the DealFeed, which will be integrated
into the platform.
HOW
DEALJOY WORKS
All purchases made by
members will automatically be tracked, and commissions will be paid in DEAL
tokens as soon as the vendor confirms the purchase, which usually initiates in
almost real-time.
EXAMPLE
Claire needs new
headphones and notices that Dealjoy offers 8% cashback on all headphones
purchased from AliExpress. She proceeds to AliExpress through a link on Dealjoy
and buys the headphones of her choice. After the purchase is complet-ed, Claire
returns to Dealjoy and notices that her purchase was registered and promised
amount of DEAL tokens have been added to her account.
INDUSTRY
INSIGHTS
Retail e-commerce is
predicted to rise from current yearly sales of $2304 billion to $4135 billion
by 20203, summing up to an average annual growth of 21.52%.
The cashback industry
is worth over $84 billion and grow-ing, while more than 100,000 e-commerce
merchants are using cashbacks as a marketing tool and over 64% of con-sumers
belong to a rewards site. In overall, more than 10% of online retail sales are
generated by performance mar-keting affiliates, including cashback providers4.
At the same time, mass
adoption of cryptocurrencies is on-going, with more than 10 million active
wallets5 and total cryptocurrency market capitalization peaking at $800
bil-lion in early 20186.
As proven by these
statistics, it is clear that there will be an increasing demand for
blockchain-based cashback plat-forms designed to connect customers and online
retailers for mutual benefits.
VALUE
STRATEGY
Owing to our great
appreciation for early-stage contribu-tors and all future DEAL token holders,
we created an effi-cient and scalable strategy for the DEAL token to appreci-ate
in value along with platform user base growth. Dealjoy will be using three main
procedures to support the growth of DEAL token value: token buyback model,
token staking, and long-term token burn strategy.
BUYBACK
MODEL
Since affiliate partners
pay commissions in fiat, and cash-backs to our members are paid in DEAL tokens,
a constant reserve of tokens is required to be maintained by Dealjoy. All the
tokens that are paid to our members as cashbacks will be bought from external
exchanges, which means that more than 80% of Dealjoy’s cashback related revenue
will be used to buy tokens. This buyback model ensures con-tinuous buying
volume for the token, supporting our value growth strategy.
TOKEN
STAKING
Upgrading to Dealjoy
Plus membership requires locking up a fixed number of DEAL tokens. This
community-engaging token staking model leads to lessened circulating supply and
benefits the long-term value of the DEAL token eco-system by increasing demand
on exchanges and making it highly attractive for Dealjoy members to hold and
stake DEAL tokens for various benefits like higher cashback rates and instant
payouts on all purchases.
TOKEN
BURN STRATEGY
A part of the revenue
generated by the Dealjoy platform will be used to buy DEAL tokens from external
markets to be burned, decreasing the total supply of tokens and in-creasing the
value of the token and our platform in general. The burned tokens will be
removed permanently from the circulation and will not be accessible to any use
ever after. This strategy is implemented to stimulate higher demand for tokens,
leaving the token holders with increased pur-chasing power.
Dealjoy will use 1% of
revenue to buy tokens for burn-ing. The maximum amount of tokens burnt per year
is 100,000,000 DEAL and the minimum token total supply is 200,000,000 DEAL.
When the minimum cap is reached by burning tokens, no more tokens will be
burnt.
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